![]() ![]() While they have similar goals and will cover some of the same topics, they’re not quite the same thing. A Business Case Is Not a Project Proposal or a Project Planĭon’t get a business case mixed up with a project proposal. Regardless of the format, a business case aims to convince people if a project or initiative is worth investing in and why one particular approach is better than others. Students pursuing an MBA with a specialization in marketing are often asked to prepare different business case studies to improve their business forecasting and analytics skills.ĭepending on your organization and endeavor, this will be anything from an informal document to a formal presentation before stakeholders. What is a Business Case?Ī business case is a document that presents the costs, risks, and benefits of a particular initiative, justifies the investment, and pitches why decision-makers should approve of the recommendation. Those are the times you’ll need to prepare a business case in order to change their mind. Sometimes an informal, but convincing, argument is enough. ![]() No matter how junior or senior an individual is in an organization, there will always be times when they need to convince others why they should fund them, choose them, or do anything else they want them to do. ![]()
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